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Serio Ludere

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*to play seriously

ONE-OF-A-kind COLLECTABLE HAND-MADE RUGS

Persian Gabbeh hand-knotted wool rug, full flat view of midnight blue field with saffron border

Color Psychology

The Power of Blue

Read Blog

The journal

Stories from the looms and the souks

Blog post

Blog post

Blog post

Every carpet of ours we offer exists only once

Our storyA specific blog post page

ONE OF A KIND · HAND-KNOTTED · NATURALLY DYED

MOROCCO · TURKEY · IRAN · INDIA · NEPAL · PAKISTAN · AFGHANISTAN

Wool underfoot

The same rug reads differently by hour

Hand-spun wool takes dye unevenly, and that is the point. Drag the handle to see how the pile shifts between morning and evening light in the same room.

Morning light

Evening light

Use the left and right arrow keys to navigate between before and after photos.

The name, and what we mean by it

Serio ludere — to play seriously.
Rugs should be lived on, walked over and enjoyed, not treated as museum pieces. We take the sourcing seriously so you do not have to be careful with the result.

Come say hello

Every rug, photographed properly

New arrivals, detail shots and the odd look inside the workshop.